Senior Marketing Manager

Together, we can do great things

We shape leading experiences across office, retail and logistics.

We’re one of Australia’s largest property groups, managing $32 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

We are currently seeking the services of a Senior Marketing Manager to lead the marketing function for one of Melbourne’s premium fashion, dining, lifestyle and entertainment destinations – Highpoint Shopping Centre.

In this outstanding opportunity, the Senior Marketing Manager is responsible for the development and implementation of the asset marketing strategy with alignment to the broader Business Plan.

The key focus of the Marketing Team is to develop and implement marketing strategies which are aligned with the brand positioning of the centre, whilst also delivering strong asset performance through the effective delivery of market share and sales driving campaigns and communications. 

What you will be doing

• Leading the management of the Marketing Strategy for the asset to deliver market share, traffic and sales in line with targets.
• Championing the brand and ensuring the creative execution and communications effectively deliver on the brand proposition and positioning.
• Driving an experiential activation schedule that positions the asset experience above competitors and drives high levels of customer engagement.
• Setting appropriate budgets to deliver the marketing strategy and managing spend appropriately including monthly reforecasting and reporting.
• Leading the asset analysis of market segmentation, trend themes and motivations of our customer base in order to create compelling and effective campaigns that deliver measurable, actionable outcomes.
• Coaching, developing and leading the Centre Marketing Team to effectively execute the Strategic Marketing Plan and drive their professional growth.
• Planning and managing the content strategy, including directing the execution and evaluation of content performance. 

What makes you stand out

To be successful in this role, you will be an experienced marketing leader with a proven track record in the development and delivery of successful marketing strategies and campaigns that have lifted asset performance, in a large shopping centre environment or luxury retail market. 

Tertiary qualified, you will need to demonstrate solid experience in building consumer facing brands with a deep knowledge and understanding of retailers and their business drivers.  

We are seeking an outstanding leader with a strategic, commercial approach and the ability to develop, mentor and lead a high performing team to deliver exceptional results. Experience in creating unique experiences or destinations would also be of benefit.

What makes us stand out

We value our people

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
• Achieved number 2 real estate company in S&P Global Sustainability Assessment.
• Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023 - 2025.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds. 

Let’s get started

If this role sounds like you, we want to hear from you. Go for it!

Click on “Apply” to submit your application and Mandy from the Talent Acquisition Team will be in touch.