Digital Content Manager

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

We are currently seeking the services of a Digital Content Marketing Manager to take responsibility for shaping and executing the digital and content strategy for GPT Office.

You will develop and manage engaging, data-informed campaigns and content across web, email, social media, and paid digital channels, aligning with commercial objectives.

This role combines strategic thinking with hands-on delivery, and plays a critical role in driving customer acquisition and deepening engagement with existing customers.

What you will be doing

• Developing and leading the digital and content marketing strategy across owned, earned and paid channels to drive lead generation, nurture customer relationships and amplify GPT Office’s brand.
• Leading digital campaign execution, including media planning, landing page development, SEO, SEM and retargeting strategies, with a focus on commercial performance and ROI.
• Managing and optimising the GPT Office website ensuring content is current, on-brand and conversion-optimised.
• Champion digital innovation, investigating best practices and AI opportunities to position GPT as a market leader in the digital and content space and recommend forward-looking strategies to enhance customer engagement, data utilisation and overall digital performance.
• Planning, producing and managing content (copy, video, blogs, case studies, customer stories, email campaigns, etc.) that supports the full customer journey—from awareness to loyalty and establishing a content calendar to deliver content campaigns tailored to various digital channels.
• Collaborate cross-functionally with relevant teams to ensure marketing initiatives align with business needs and key campaigns.

What makes you stand out

You will be Tertiary qualified, with significant prior experience in digital marketing and content strategy with a track record of developing and delivering successful campaigns.  

Your excellent communications skills, coupled with an ability to manage multiple projects and tasks and to build effective working relationships with a varied group of stakeholders.

You will have an understanding of digital marketing channels and tools and Proficiency in SEO, SEM, social media marketing, and email marketing, as well as Skilled in using digital platforms (CMS, CRM, email platforms, analytics tools, and social media).

This role would suit a results driven Marketing professional with a strong background lead generation, digital storytelling and content-led engagement strategies and the ability to work collaboratively,  looking to take their career to the next level. 

What makes us stand out

We value our people

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
• Achieved number 2 real estate company in S&P Global Sustainability Assessment.
• Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds. 

Let’s get started

If this role sounds like you, we want to hear from you. Go for it!

Click on “Apply” to submit your application and Mandy from the Talent Acquisition Team will be in touch.