Marketing Manager

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

We are looking for a Marketing Manager to take responsibility for the development and implementation of marketing strategy for the iconic Melbourne Central.

The key focus of the Marketing Manager is to develop and implement strategies that align with the brand positioning of the centre, whilst also driving performance through the effective delivery of sales and traffic driving campaigns and communications.

What you will be doing

• Supporting the Senior Marketing Manager in the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget ensuring prudent expense management and accurate month end forecasting.
• Ensuring brand positioning and creative execution are in line with the strategic direction of Melbourne Central and influence the behaviour of the centre’s key customer segments.
• Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
• Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
• Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
• Planning and managing the content strategy including the execution and evaluation of content performance, ensuring that content is in line with current insights from digital & social analysis (e.g. Google Analytics, Social listening tools FB & Instagram) in order to evolve centre digital and social strategies.
• Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy at the asset to deliver an optimal retailer onboarding.

What makes you stand out

You are a tertiary qualified, Marketing Manager, with prior experience in a similar role within the retail sector and a good understanding how to build a consumer facing brand.

A creative thinker, you will have the ability to interpret consumer research to develop strategies, campaigns and actions and then critically assess and report campaign results.

You are able to identify key priorities, manage multiple projects and deliver initiatives within budget and are able to build effective working relationships.

You will also need exceptional communication skills and have sound digital and social capabilities to drive the content strategies across these channels and connect with offline experiences.

This is a fast paced and hands-on role that will suit a marketing generalist who understand the customer experience is key and thrives in a dynamic environment and wishes to grow their career within a leading property management company. 

What makes us stand out 

We value our people

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
• Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
• Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds. 

Let’s get started

If this role sounds like you, we want to hear from you. Go for it!

Click on “Apply” to submit your application and Mandy from the Talent Acquisition Team will be in touch.