National Digital Marketing Manager

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

Due to substantial business growth and an ambitious corporate strategy, we require a National Digital Marketing Manager, to join our entrepreneurial Retail Digital & Marketing team.  

This role responsible for the strategic development, innovation, management, implementation and measurement of the digital marketing communications ecosystem. This role is pivotal to how we execute and engage with our customers and retailers through our online presence including website, email, SMS, and social media.

Reporting to General Manager, Campaigns and Content and working closely with the National Campaign Manager and Centre Marketing teams, the National Digital Marketing Manager ensures the flawless delivery of campaigns and content across all digital channels. The role also supports the Digital and Marketing team on key digital innovation projects.

What you will be doing

• Developing and executing the marketing digital strategy, across paid, search, paid social and display channels, and supporting the achievement of market targets.
• Developing key digital initiatives to drive engagement and acquisition across social and digital channels and enhance the customer experience.
• Working with the National Campaign Manager, to develop digital strategy to amplify national campaigns and initiatives across all digital channels.
• Providing support to the marketing teams by partnering them on digital strategies and implementation, including social, CRM and content strategy plans.
• Managing the implementation of eCRM strategy (acquisition) at a portfolio and brand level.
• Identifying key insights from digital data and sales analysis, market research and market reports to generate campaign concepts and content for multiple brands to grown customer acquisition and engagement.
• Acting as an expert in relation to digital, email, social media, direct marketing and privacy laws and provide advice and recommendations to senior management.

What makes you stand out

To be successful in this role, you will be tertiary qualified with a strong track record in a similar Content, Digital or Brand Management role responsible for multiple brands.  Website management, backend knowledge and CRM experience are essential.  Retail and/or property experience would be advantageous.

We are seeking a pragmatic, hands-on practitioner with a real passion for digital and social, and experience teaching teams about the benefits of these channels. You will be a self-starter with a proactive approach to all areas of the role and the ability to identify key priorities, develop timelines and deliver outcomes. 

What makes us stand out

We value our people

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
• Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
• Earned a Gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds. 

Let’s get started

If this role sounds like you, we want to hear from you. Go for it!

Click on “Apply” to submit your application and Mandy from the Talent Acquisition Team will be in touch.