National Manager, Development Marketing

Together, we can do great things

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $40 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

Due to expansion, GPT is looking for a National Manager, to provide strategic marketing leadership across GPT's retail development portfolio, working at the intersection of retail property development, brand strategy and customer experience innovation. This is a 2 year fixed term contract.

The National Manager, Development Marketing is responsible for developing and executing commercially focused marketing strategies for retail assets under development—from initial planning through to post-launch stabilisation.

You will lead the strategic development of precinct and place strategies, brand development, launch planning and customer experience innovation across varying project scales and complexities.

This is a strategic role with deep operational knowledge required to navigate the complexities of retail property development from a marketing and customer perspective, while driving innovation in marketing technology, digital experiences and data-driven decision making.

What you will be doing

• Developing and maintaining a national strategic framework for development marketing across the retail portfolio, ensuring consistency in approach while allowing for local market nuances and project-specific requirements.
• Leading the strategic development of brand positioning, precinct identity and place-making strategies for varied developments. Creating compelling narratives that resonate with target audiences and that differentiate GPT’s assets.
• Presenting to executive leadership and providing expert marketing counsel on development decisions and contributing to strategic planning at the executive level.  Balancing creative ambition with commercial reality and making strategic investment decisions that drive customer engagement and long-term asset value.
• Leading the creation, planning, and management of development marketing funds across the portfolio. Develop robust budgeting frameworks that align with project lifecycles and deliver measurable ROI.
• Developing comprehensive launch strategies for new developments and major repositioning projects, encompassing pre-launch awareness, grand opening events and post-launch stabilisation activities. Championing customer-centric thinking throughout the development process.
• Driving the strategic direction for art curation, cultural programming, experiential activations and community engagement initiatives. Partnering with external specialists to create unique, memorable experiences that build emotional connections with customers and communities.
• Developing and overseeing comprehensive communications and PR strategies throughout the development lifecycle, managing internal and external stakeholder communications including investors, retailers, local communities and customers.
• Driving digital and content strategies that leverage social media, digital platform and emerging technologies to build awareness, engagement and community connection. Leading the development of digital and virtual experiences for developments, including websites, apps, virtual tours, and other digital engagement tools.
• Acting as the marketing subject matter expert within development teams, contributing to decision making from a customer and marketing perspective and leading asset marketing teams to deliver development marketing programs. Driving collaboration and knowledge sharing across retail developments nationally, identifying opportunities for efficiency, innovation and best practice implementation.

What makes you stand out

We are looking for a tertiary qualified, senior marketing leader significant experience in property marketing, national marketing, or a comparable business role. Experience with Retail development would be highly regarded. This role requires a person with a strategic mindset and the ability to balance the big picture thinking with operational complexity.

You will be future-focused, with the ability to anticipate market trends, interpret consumer research and translate insights into compelling strategies and customer experiences. A deep understanding of brand development, digital and social capabilities and expertise in data-driven marketing that delivers measurable outcomes are essential.

You will be able to demonstrate a strong ability to manage multiple complex initiatives simultaneously, identifying priorities, developing timelines and delivering on time and within budget, whilst operating in a fast-paced, high-volume environment, without compromising on quality across all workstreams.

Exceptional written, verbal and presentation skills are required, including experience presenting to executive leadership and boards. The successful candidate will be a collaborative and credible leader who can influence without direct authority, mentor and develop marketing talent and build productive relationships across diverse stakeholder groups.

What makes us stand out

We value our people

• Enjoy flexible working arrangements and generous leave options.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
• Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
• Earned a silver ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
• Accredited Family Inclusive Workplace™.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds. 

Let's get started

If this role sounds like you, we want to hear from you. Go for it!

Click on “Apply” to submit your application and Mandy from the Talent Acquisition Team will be in touch.